The Promised Neverland
The Promised Neverland began as a popular manga series written by the award-winning writer Kaiu Shirai and illustrated by Posuka Demizu. As a result of the graphic novel's popularity, it was adapted into an animated TV show that Madman had acquired for release on Blu-ray.
My role was to design the initial product and the marketing materials that would follow. These included the cover design, discs, menus, marketing assets, and eventually, a convention experience aimed at promoting the show.
My role was to design the initial product and the marketing materials that would follow. These included the cover design, discs, menus, marketing assets, and eventually, a convention experience aimed at promoting the show.
Home video release
Marketing assets
Convention Exhibit
After releasing Promised Neverland on home video, we wanted to put together a convention exhibit to promote it and give fans an engaging experience at Madman Anime Festival.
Promised Neverland had never had a convention exhibit anywhere else in the world before we attempted it, so I didn't have anything to appropriate my design from. As a result of this, I studied the myriad of production artwork we had on hand to create my design. I wanted the walls of the exhibit to be 3-metre wide wall panels, reflecting the inside of the "Gracefield House" featured in the show.
To do this I used Illustrator to create wireframes for the lamps, windows, walls, and many other elements within Illustrator. Next, I took those wireframes into Photoshop and filled them in with textures I created and colours matched from production artwork.
Reference images
Finished artwork
The execution
