AnimeLab – Sizzles & UAC Ads
Role: Motion designer, editor, campaign asset creator.
Timeline: Ongoing (until platform closure in 2021).
Programs used: After Effects, Photoshop, Illustrator, Premiere Pro.
Demographic: Anime fans in Australia and New Zealand, ages 13–35.
Skills involved: Motion design, video editing, animation templating, layout design, typography, platform-specific ad adaptation, asset optimisation.
AnimeLab was a dedicated anime streaming platform for ANZ audiences, known for simulcasting and deep genre coverage. My role focused on crafting high-impact sizzle reels, YouTube ads, and platform assets to quickly inform fans of what was new and exciting. I also built motion templates (endscreens, lower thirds, slates) to streamline production and keep pace with the steady release of new titles — all while ensuring the tone felt authentic and fan-first.
Retro campaign
Programs: After Effects, Premiere Pro, Photoshop
Research was done to determine the best ways to achieve an authentic VHC/CRT display look and feel. The opening shot features a tracked “AnimeLab Retro” label mapped onto stock VHS tape insert footage, achieved by motion tracking the hand-held tape in After Effects and masking the subject’s hand.
To evoke a retro broadcast aesthetic, I layered static overlays, scanline distortion, subtle colour displacement (to mimic old phosphor screens), and glitchy interference.
UAC Ads
With new titles landing constantly, there was a need for rapid, high-impact content that could be tailored to multiple platforms and formats. I developed modular templates in After Effects to streamline production while maintaining a cohesive brand identity.
These templates were used to generate sizzle reels, pre-rolls, end slates, and lower thirds — all optimised for performance and speed. Each asset balanced urgency with visual clarity, ensuring that even short-format placements (like UAC and social ads) captured attention and communicated value instantly.
Cross-Device phone Animation Template
Programs: Premiere Pro, After Effects
AnimeLab needed an animated end-screen that encouraged viewers to watch on any device — without slowing down production workflows. I developed a reusable After Effects template tailored for designers with limited motion experience, allowing for easy footage swapping and consistent visual flow.
My focus was on creating smooth, cyclical motion — with the phone zoom-out and drop as key anchors in the sequence.
monthly sizzles
Programs: Premiere Pro, After Effects
Each month, I produced energetic sizzle reels to promote AnimeLabs' upcoming simulcast titles, using curated clips and music approved by the brand team. The content needed to excite fans while meeting licensor guidelines, which required careful scene selection. Edited in Premiere Pro, these sizzles also used custom templates I built for end-screens and supers to speed up delivery.
"naruto-vember" campaign sizzle
Programs: Premiere Pro, After Effects
To celebrate the arrival of the complete Naruto series on AnimeLab, I created a high-energy sizzle reel designed to capture the show’s fast-paced, action-packed spirit. As a long-time fan, I had a strong sense of the series' standout moments, which made sourcing impactful clips a simpler process. The final edit was crafted for maximum hype and platform versatility, with versions delivered in 1:1, 9:16, and 16:9 formats.
Ghost of Tsushima x AnimeLab Crossover
Programs: Premiere Pro, After Effects, Figma, Photoshop
Sony partnered with AnimeLab to promote the launch of Ghost of Tsushima through a crossover giveaway campaign aimed at boosting fan engagement. I was responsible for creating a suite of promotional assets including social posts, digital display ads, and motion content. The video component aimed to capture the game’s cinematic tone while staying true to AnimeLab’s brand style, helping to bridge both audiences with visual cohesion and energy.
