crunchyroll expo australia campaign
Role: Graphic design, Motion design, Video editing, Print & Environmental design
Project timeline: 6–8 weeks (2022)
Programs used: Adobe After Effects, Photoshop, Illustrator, InDesign, Premiere Pro
Demographic: Anime fans, gamers, students, and pop culture event-goers (primarily 16–35, AUS-based)
Skills involved: Campaign rollout, cross-platform asset design, motion graphics, print production, event branding, performance-focused marketing design
Designed and delivered key creative assets for Crunchyroll Expo Australia — a large-scale event targeting anime fans and general pop culture audiences. Deliverables spanned motion graphics, print collateral, signage, and social media content.
The pre-event social media campaign aimed to drive awareness and ticket sales, with an initial target of 3M impressions. My contributions helped the event sell out a week early, despite the full guest lineup still being under wraps. The final campaign reached over 14.5 million impressions across all channels.
The pre-event social media campaign aimed to drive awareness and ticket sales, with an initial target of 3M impressions. My contributions helped the event sell out a week early, despite the full guest lineup still being under wraps. The final campaign reached over 14.5 million impressions across all channels.
style-guide
Worked within the CRX style guide, with creative flexibility to adapt brand elements across various formats. Maintained consistency while adjusting layouts, typography, and motion treatments to suit print, digital, and large-scale applications.
Motion graphics, STAGE, & video content
ANNOUNCEMENT video
Crafted a high-energy hero video to kick off the Crunchyroll Expo marketing campaign. Designed for multi-channel use (social, web, and in-venue), the edit combined anime footage, kinetic type, and branded motion assets to set the tone for the event and build hype from day one.
stage assets & av direction
Leveraging experience from Madman Anime Festival, I led the creation and delivery of all stage visuals — including panel decks, animated holding slides, ad reels, and interstitial content.
Over the event weekend, I worked alongside AV engineers and talent reps to execute and cue hundreds of assets across multiple stages. It was a high-stakes, high-output role that required fast problem-solving and technical precision.
Over the event weekend, I worked alongside AV engineers and talent reps to execute and cue hundreds of assets across multiple stages. It was a high-stakes, high-output role that required fast problem-solving and technical precision.
panel examples
PROMOTIONAL screens
the results
The collective effort between myself, the talent, the technicians and producers culminated in an incredible offering for fans and resulted in main stage being packed to capacity for much of the programming.
Print & booth design
info & ticket booth
Designed the first major branded touchpoint at MCEC — the front-of-house info and ticket booth.
The brief called for high visibility, clear function, and a welcoming presence. The final design drew attention from across the lobby while staying cohesive with the event's overall look and feel.
The brief called for high visibility, clear function, and a welcoming presence. The final design drew attention from across the lobby while staying cohesive with the event's overall look and feel.
Maid Café booth
A fan-favourite attraction, the Maid Café offered live performances, themed service, and a relaxed space for attendees to unwind. The booth design needed to balance charm, inclusivity, and fun — all while staying true to the overarching CRX visual style. The result was a playful, welcoming space that stood out while feeling right at home in the larger event experience.
manga library
Designed wall graphics and signage for the Manga Library — a calm, inviting space tucked away from the buzz of the show floor. The goal was to create a relaxed environment where attendees could take a break, sit down, and enjoy a quiet moment with their favourite manga. Bright, friendly visuals helped keep it fun and approachable while still aligning with the broader CRX brand.
media wall
Designed a versatile branded backdrop for interviews, guest content, photo ops, and stage moments.
It needed to feel visually aligned with the event while staying clean and adaptable for all types of media. The final design balanced strong brand presence with just enough personality to reflect the CRX experience.
It needed to feel visually aligned with the event while staying clean and adaptable for all types of media. The final design balanced strong brand presence with just enough personality to reflect the CRX experience.
welcome wall
Positioned at the main entrance, this large-format wall was one of the first visuals attendees saw as they entered the exhibit hall. It set the tone for the event — bold, welcoming, and unmistakably CRX — and helped create an immediate sense of excitement and immersion.
ichibanKuji game wall
Designed a branded feature wall to highlight the long-standing partnership between IchibanKuji and Crunchyroll in the Australian market. The goal was to draw attention to the IchibanKuji booth, visually connect the two brands, and encourage attendees to engage with the prize game experience.
digital ad & social banners
funimation web banners
social media ANNOUNCEMENT images
anime wiki banner
EDM images
