FUNLAB Animated Branding
Role: Motion Designer / Editor
Project timeline: Sporadic (2023-25)
Programs used: After Effects, Premiere Pro, Photoshop/Illustrator
Type of work: Motion branding, templates, retail/static-to-motion conversion, social motion assets
Developed motion branding systems for the Funlab group across multiple sub-brands; converting the logos for the established brands into motion and maintaining the motion style-guide. Built logo resolves, transitions, slates, and supers designed for consistency across social, in-venue screens, and campaign rollouts. Created reusable template libraries (MoGRTs) enabling fast, accurate versioning across the in-house team.
Strike Bowling
Strike’s brand leans into a nostalgic 1990s “retro bowling alley” aesthetic with a contemporary edge. For the motion identity, I used retro-inspired animation cues, VHS-style glow, and analogue screen artefacts to create that old-cinema feel. The logo and supporting motion elements were designed to be quick, snappy, and full of energy — capturing the vibe of fun nights out, friend catch-ups, and timeless memories.
alternative designs
patterns
paid social overlays
examples of use
HIJINX HOTEL
Hijinx Hotel blends retro-hotel charm with arcade-style energy, offering challenge rooms built around puzzles and playful teamwork. I wanted the motion language to echo the movement and personality of the rooms themselves — dynamic, quirky, and puzzle-like — while keeping the reveal stylish and on-brand. The animation mirrored the tactile, game-like nature of the experience, landing in a logo reveal that feels welcoming and fun for all ages.
Cinemagraphs- photo-to-motion
Paid Social
examples of use
HOLEY MOLEY
Holey Moley mixes mini-golf chaos with loud, playful energy. The brand features bold typography, bright warm blues/greens/yellows, and a strong 80s/90s pop-culture influence. I approached the motion system with that same spirit — restless, kinetic, and full of character — while keeping enough structure to ensure the logo and brand elements remained instantly recognisable. The animations channelled the sensory overload and nostalgia of the physical venue.
animating brand elements
cinemagraphs - photo-to-motion
examples of use
FUNHOUSE (HOLEY MOLEY SUB-BRAND)
Funhouse is a Holey Moley sub-brand, bringing nostalgic challenge-games into a bright, "fun-in-the-sun" setting. The mascot offered a great opportunity for character animation, so I incorporated a simple walk cycle to bring personality and charm into the logo reveal. The supporting motion elements leaned into the brand’s liquid, sunny vibe — smooth, bouncy, and playful, reflecting the energy of the venue.
examples of use
instructional video
ARCHIE BROTHERS
Archie Brothers combines retro arcades, VR attractions, carnival games, and classic amusements — all wrapped in a vintage carnival/bar aesthetic. The static brand is bold but elegant, so the motion needed to support that balance. I kept the logo highly legible while animating “Cirque Electriq” with a folding, target-game-style motion inspired by carnival shooting galleries. The main “Archie Brothers” lettering animates in with a liquid, flowing fill — adding personality without overwhelming the brand’s refined look.
examples of use
instructional video
